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  • Improve Your Global SEO through Human Translation
    Issue Date:  2014-07-23 Author:  Nataly Kelly, VP of Marketing, Smartling Teaser:  Tips for boosting your global SEO by working with professional human translation providers. Tips for boosting your global SEO by working with professional human translation providers. read more
    in salesandmarketing.com
  • A Case Study on Bridging the Sales and Marketing Gap
    Issue Date:  2014-07-23 Teaser:  SnapRetail, a marketing automation solution provider for independent store owners, struggled with what many companies face – a sales and marketing disconnect. While marketing was producing a lot of high-quality content to support sales conversations, sales had no way of easily knowing what content was at their disposal to use for lead nurturing and educating prospective buyers. Read about the fix. SnapRetail, a marketing automation solution provider for independent store owners, struggled with what many companies face – a sales and marketing disconnect. While marketing was producing a lot of high-quality content to support sales conversations, sales had no way of easily knowing what content was at their disposal to use for lead nurturing and educating prospective buyers. Read about the fix. read more
    in salesandmarketing.com
  • The Person with Financial Authority – by Mark Sellers
    One of my son’s favorite movies is The Matrix. He’s only eleven years old, but I don’t mind him watching what some would call a violent movie. For me the violence has an unbelievable flavor to it, kind of like the old spaghetti westerns where the good guys shoot up the bad guys and the […]    Related StoriesBrotherhood – Author UnknownPut a Demand on Your Talent – by Mark KosoglowStop! You’re in too Much of a Hurry to Sell Something! 
    in Top Sales World
  • CRM Integration: Four Ways to Make Your CRM Work for You
    If you’re part of an organization that cares about its viability going forward, you’re likely to have had conversations about how to develop better relationships with your customer base and establish new relationships with future customers.There is also a good chance that you’ve discussed how technology can help you meet your goals, which is what customer relationship management (CRM) vendors are offering in their solutions. CRM integration can work for you, but only if you use it effectively. What is CRM integration? Essentially, CRM integration involves building up your website to work seamlessly with your CRM solution. Integration often includes a good amount of automation that keeps your customer lead data flowing effortlessly so you can make better connections. Let’s review some aspects of CRM integration.·         Why Do I Need to Integrate?Data has value. It’s the data that gives you insights that can positively influence your decisions made for your business. When the data is kept in a silo that never gets any sort of evaluation, it’s essentially useless. CRM helps you unlock the power behind your data by presenting it in a usable form. You can customize the interface to make the data speak directly to you.·         How Can I Get Started with Integration?Many organizations already have an expensive and robust CRM solution at their disposal, they just haven’t figured out how to make it part of their workflow or help manage their workflow. If you haven’t yet implemented a CRM solution, you’ll need to map out what you expect your system to do for you and then start shopping based on those needs. CRM integration can be a technical process and involves an IT team that has a thorough understanding in seamless integration techniques. You can also get assistance from your vendor.·         What Benefits Will I Notice?A seamlessly integrated CRM solution will produce an improved customer satisfaction rating, which leads to increased profitability. When you have unlocked the secrets hidden in the data, you’re better able to please your customers, which always equates to better profit margins. You’re also going to see better productivity on the part of your employees, especially marketing staffers and sales reps. For instance, sales reps who have integrated use of the CRM are better able to keep track of follow-ups and access notes about clients before they meet for a sales call.·         Can I Include a Mobile CRM Solution?You can include a mobile solution for your salesforce and others in your organization. This is something that was neglected in CRM designs previously, but has emerged recently as sales teams were missing out on the power of the CRM solution. With a mobile app, sales reps can send sales reports back to the office where it will populate the database with excellent, insightful and useful information that will move the company forward.Front Row Solutions is committed to CRM integration that assists the sales team in meeting their goals. Contact us today and see how our enhanced CRM tools can boost your sales quotas.
    in Top Sales World
  • When We Stop Calling It “Social Selling”, We’re Finally Doing It Right
    Frankly, I’m getting a little tired of hearing people talk about social selling.  Somewhat ironic, I know, given how much I talk about and use social sales efforts today. But in all honesty, once we can stop calling it “social selling” and just refer to it as “selling”, we’ve probably figured out how to do […]
    in Top Sales World
  • Add Some Color to Your Black-and-White Analytics
    Issue Date:  2014-07-21 Author:  Danny Wajcman Teaser:  Utilizing visual analytics can bring nuance and color to an issue that once looked black and white, and allow your team to make more informed decisions. Utilizing visual analytics can bring nuance and color to an issue that once looked black and white, and allow your team to make more informed decisions. read more
    in salesandmarketing.com